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How TikTok is shaping the future of community commerce with Sofia Hernadez
When people are on TikTok, they do the things they love. Learn why community commerce is the future with Sofia Hernadnez, Global Head of Business Marketing at TikTok.
How Researchers Are Tackling Today’s Complex Market Challenges
The chaotic market landscape that has unfolded before our eyes requires a cutting-edge approach with efficient, useful tools. Fortunately, Suzy’s here to help.
Buckle up for the Speed of Culture Podcast
Suzy is excited to launch The Speed of Culture podcast in partnership with Adweek. The podcast is hosted by Matt Britton, Founder, and CEO of Suzy, and features industry leaders, as they dive deep into shifting consumer trends within their space, why it matters now, and how to keep up.
How Unlocking Shopper Behaviors Help Johnson & Johnson and Nestlé Meet Consumer Needs
As a slew of market disruptions continue to affect consumers, manufacturers, retailers, and everyone in between, Suzy speaks with two global brands about the ways researchers can still inform strategy.
Uncertainty, Inflation, Supply Chain Disruptions, Oh My! How Consumers and Brands Are Responding to the Current Market Turmoil
Another round of economic turbulence has struck America hard, but Suzy has the data and insights about shifting consumer habits to help brands navigate its impact.
Post-Game in Real-Time: Consumer Insights from This Year’s Big Game
12 Hours Later: Our Latest Findings from Super Bowl 2022
An Easy Intro to In-Home Usage Testing
Is your product being tested how it’s intended to be used—in the hands of your consumers whose opinions matter most? Read our latest blog for an easy intro to In-Home Usage Testing (IHUTS) and discover how it helps to ensure your products are as optimized as possible.
Why Brands Cannot Sit Out During This Year’s Winter Sports Extravaganza
It’s hard to think of any sporting events in our culture larger in spectacle than the Super Bowl or the Olympics. Both are showcases for athletes with big-time talent. They’re also big-time opportunities for brands to showcase themselves, generate awareness, and capitalize on demand.
How Consumers and Brands Are Responding to the Rise of Inflation
After remaining relatively dormant for more than a decade, the pandemic has helped bring back inflation, forcing changes in behavior for consumers as well as brands. Suzy has data and insights breaking down both.
