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What is a Dynamic Segmentation study?
Learn how dynamic segmentation studies unlock deeper audience insights and fuel smarter marketing decisions. Read the full guide now!
Monadic testing: How A/B testing finds winning concepts
Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept.
The four types of everyday influencers that consumers trust
Who really influences consumers? Suzy teamed up with Ed Keller, CEO of the Keller Advisory Group, to find out.
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Discovering the value of the creator economy with Rich Kleiman
Discovering the value of the creator economy with Rich Kleiman
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Why you need to hand your customer the key to your business with Fara Howard
Supporting your customer doesn’t mean breaking patterns, but fixing them. Learn how GoDaddy does it on this episode of The Speed of Culture podcast.
Will consumers ever adopt the smart home?
Smart homes can automate every aspect of our lives at home. So what’s holding consumers back from fully adopting the smart home?
Distilling brand identity to diversify product for a new audience with Ken Ohashi
When the pandemic hit, Brooks Brothers had to get creative about pivoting to a potential post-officewear world. Learn how Ken Ohashi distilled brand identity to diversify the brand.
Consumer feedback loop: The secret to product development success
Learn why a consumer feedback loop is the secret to product development success and how to gather it with tools from Suzy.
What Both Consumers and Brands Can Do For the Sustainability Cause Right Now
Seemingly everyone says they want to see the environment improve, but are they taking true steps to create a better future for the planet? Suzy has the data describing what consumers want in this area and how brands should respond.
