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Financial conversations can be challenging, but Zip saw an opportunity to change that. As a leader in digital financial services, Zip leveraged Suzy’s advanced research tools to understand consumer mindsets, uncover key barriers to financial transparency, and develop strategies that empower people to take control of their finances.

What you’ll learn in this case study:

• Consumer-driven financial insights: How Zip identified the challenges preventing open financial discussions
• Breaking barriers to transparency: Strategies used to foster trust and encourage consumer engagement
• Actionable takeaways for financial brands: How data-backed decisions drive stronger connections and impact