The better-for-you snack category is fiercely competitive, and launching a new product requires a deep understanding of consumer preferences. HIPPEAS, known for its chickpea-based snacks, needed to develop a sub-brand, select the most appealing flavors, and design packaging that would stand out on shelves. Using Suzy’s monadic testing, HIPPEAS quickly validated its concepts with target consumers, leading to a data-driven, confident launch into major retailers like Sprouts and Wakefern.

Why Download This Case Study?

• Flavor Validation: See how HIPPEAS tested ten flavor concepts to identify winning options based on appeal, purchase intent, and uniqueness
• Brand & Packaging Success: Learn how HIPPEAS fine-tuned its sub-brand name and packaging design to resonate with consumers
• Retail Readiness: Understand how statistical testing empowered HIPPEAS to pitch and secure retail partnerships with confidence

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