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The kids’ footwear market is no longer just about parents making practical purchases. Today, kids bring big opinions to the aisle—favoring color, characters, and peer trends—while parents prioritize price and durability. Suzy Speaks helped a global sportswear brand uncover the new dual-influence model shaping this space.

In this data-driven playbook, we explore:

• The decision dynamic: How kids’ influence evolves by age
• Parent personas: Four shopper types brands must know
• Retail trends: Why hybrid experiences are key to conversion

Want to design products that grow with the child—both emotionally and literally? Download the playbook now.