Food & Beverage

Pass more than just the taste test

Faced with fierce competition on packed shelves, winning in F&B is all about creating the complete package: from product to container to messaging. So make sure you’re quenching consumers’ thirst by getting up-to-date feedback on a range of options like unusual flavor profiles, healthier ingredients, and eco-friendly packaging.

Understand what they’re really hungering for.

The F&B industry faces a slew of new challenges: GLP-1’s are triggering massive shifts in dietary preferences; private labels are growing while brand loyalty is waning; strategic acquisitions are reshaping the competitive landscape; and e-comm is transforming the consumer journey. Suzy can help F&Bs get a deep understanding of the latest attitudes and behaviors, the ideal flavors and packaging, and the messaging claims that will resonate most.

Consumer Profiling and Niche Audiences

From fast food enthusiasts to health-conscious consumers, we can help you find your audience. Leverage Suzy's Dynamic Segmentation tool to understand different customer personas based on behaviors, preferences, and motivations, and then retarget consumers for deeper iterative learning.

Product Innovation and Concept Testing

Leverage Monadic Testing and MaxDiff to optimize product offerings by testing flavors, ingredient combinations, or new product concepts. Discover the why behind the what with open-ended questions and fast AI Qual Summaries.

Path-to-Purchase Insights

Understand the complete path to purchase and your shopper behavior. Discover how consumers navigate the full funnel through awareness, consideration, and purchase, along with factors influencing each stage.

Get cookin’ with Suzy

Explore the menu of ways we empower F&B companies

Foundational Insights

Explore demographics, attitudes, and behaviors.

Innovation + Research & Development

Test concepts, products, packaging, and pricing.

Marketing & Creative

Validate ideas, copy, and creative.

Shopper & Category Research

Optimize the full funnel.

User Interface & User Experience

Get your users flowing with optimized design.

See Suzy in action

Learn how Suzy can boost your business.

400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."

Kristen Lewis

Marketing Director, AeroFlexx

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."

Lindsay Moeller

Senior Consumer Insights & Sensory Analyst, ADM

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."

Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."

Laura-Lynn Freck

VP of Business Insights & Category Leadership, Zevia

“The AI moderator asked really thoughtful questions [during conversational research]…I am super pleased with the results that we got. This was a big win, a big success, not only for me and my team, but also for Suzy to be able to deliver on this.”

Giovanni Riggioni

Customer & Market Insights Manager, HP

Related resources

Reports

The future of fizz: Exploring the rise of Modern Soda

Discover the latest trends in Modern Soda, from functional ingredients to shifting consumer preferences. Download our data-driven infographic to explore how brands are innovating and retailers are adapting to the growing demand for better-for-you carbonated beverages.

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Webinars

The Future of Food: The World of Alternative Proteins

Discover the next big trend in the food industry! Stream our webinar, "The Future of Food: The World of Alternative Proteins," to see how plant-based options are setting new standards for diets worldwide. Learn about the trends and technologies driving sustainable food choices! #FoodInnovation #SustainableDiets #AltProteins

Food & Beverage

May 3, 2024

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