Reports

The future of fizz: Exploring the rise of Modern Soda

Mar 18, 2025
Mar 26, 2025
 • 
 min read

Download the Infographic

The soda landscape is evolving, with better-for-you carbonated beverages taking center stage. Consumers are looking for low-sugar, functional, and ingredient-conscious options, and brands are rising to meet the demand. From Poppi’s Big Game commercial moment to new innovations from Coca-Cola and Pepsi, the category is expanding faster than ever.

In this exclusive data-driven infographic, we explore:

  • Consumer Preferences: The growing demand for gut-friendly and functional sodas
  • Retail Trends: How major stores are making room for modern soda brands
  • Brand Innovation: How companies—both established and emerging—are introducing exciting new flavors and formulations

The next wave of soda is here. Download the full infographic to stay ahead of evolving consumer tastes and category growth.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
How Brands Can Win the Taylor Swift Wedding Moment (And Every Cultural Moment After)

The Taylor Swift wedding is this weekend. Learn how brands can capitalize on cultural moments with consumer insights and AEO strategy. Learn more with Suzy.

Marketing
Media & Entertainment
Market Research
Jul 1, 2026
Jul 1, 2026
 • 
 min read
Blogs
The Research Interface Is Changing: Your Best Analysts Shouldn't Be Building Data Cuts

As conversational AI transforms how people access information, consumer insights teams need tools that combine AI with their own research and business context, reducing manual data work, accelerating decision-making, and allowing analysts to focus on delivering strategic insights instead of building data cuts.

AI
Consumer Insights
Market Research
Jun 25, 2026
Jun 30, 2026
 • 
 min read
Blogs
Meeting the Moment: How Brands Win When the World Comes to America

The real World Cup wins aren't on the pitch. See how brands like Heineken, Taco Bell, Home Depot, and Buc-ee's turned international fan moments into lasting loyalty.

Marketing
Media & Entertainment
Market Research
Travel & Hospitality
Jun 24, 2026
Jun 24, 2026
 • 
 min read
View all