Reports

The future of fizz: Exploring the rise of Modern Soda

Mar 18, 2025
Mar 26, 2025
 • 
 min read

Download the Infographic

The soda landscape is evolving, with better-for-you carbonated beverages taking center stage. Consumers are looking for low-sugar, functional, and ingredient-conscious options, and brands are rising to meet the demand. From Poppi’s Big Game commercial moment to new innovations from Coca-Cola and Pepsi, the category is expanding faster than ever.

In this exclusive data-driven infographic, we explore:

  • Consumer Preferences: The growing demand for gut-friendly and functional sodas
  • Retail Trends: How major stores are making room for modern soda brands
  • Brand Innovation: How companies—both established and emerging—are introducing exciting new flavors and formulations

The next wave of soda is here. Download the full infographic to stay ahead of evolving consumer tastes and category growth.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
Fiction to Fact

Cord-cutting and outcome-based deals are reshaping the 2026 Upfronts. Suzy's new platform gives buyers and sellers the real-time evidence to compete.

Market Research
AI
Media & Entertainment
May 14, 2026
May 14, 2026
 • 
 min read
Blogs
Insights Aren't Enough

Top insights leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and why systems beat projects. Key takeaways from InsightsOn 2026.

Consumer Insights
Market Research
Technology
AI
May 11, 2026
May 12, 2026
 • 
 min read
Blogs
The invisible wallet

How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.

Retail
AI
Market Research
May 6, 2026
May 7, 2026
 • 
 min read
View all