Reports

The future of fizz: Exploring the rise of Modern Soda

Mar 18, 2025
Mar 26, 2025
 • 
 min read

Download the Infographic

The soda landscape is evolving, with better-for-you carbonated beverages taking center stage. Consumers are looking for low-sugar, functional, and ingredient-conscious options, and brands are rising to meet the demand. From Poppi’s Big Game commercial moment to new innovations from Coca-Cola and Pepsi, the category is expanding faster than ever.

In this exclusive data-driven infographic, we explore:

  • Consumer Preferences: The growing demand for gut-friendly and functional sodas
  • Retail Trends: How major stores are making room for modern soda brands
  • Brand Innovation: How companies—both established and emerging—are introducing exciting new flavors and formulations

The next wave of soda is here. Download the full infographic to stay ahead of evolving consumer tastes and category growth.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Webinars
3 trends consumers want this summer—and how brands can deliver

Discover 3 summer 2025 trends: smart beauty, immersive entertainment, and functional snacking that can help your brand connect with today's consumers.

CPG
Retail
Media & Entertainment
Food & Beverage
Jun 25, 2025
Jun 25, 2025
 • 
 min read
Reports
From box office to backstage: Summer’s new rules

Discover the biggest media trends shaping Summer 2025—from moviegoing rituals to festival reinventions and the rise of portable streaming.

Market Research
Media & Entertainment
Consumer Insights
Jun 25, 2025
Jun 25, 2025
 • 
 min read
Blogs
The safety net for big bets: How Market Research reduces risk in innovation

Learn how market research safeguards big bets, guiding brands to avoid costly missteps, sharpen messaging, and launch with confidence—powered by Suzy insights.

Market Research
Food & Beverage
CPG
Finance
Media & Entertainment
Jun 23, 2025
Jun 24, 2025
 • 
 min read
View all