Blogs

TikTok Marketing Strategies: 5 Effective Tactics

Feb 16, 2021
Feb 27, 2025
 • 
 min read

TikTok has taken over social media.

“The level of co-creation from consumers with brands has never, ever been seen like this,” says Sofia Hernandez, TikTok’s Head of North America Business Marketing. “This is what brands and marketers have always wanted, to authentically connect with consumers.”

While many marketers may have gotten their wish, there’s still a lot that’s unknown about TikTok — namely, how to leverage it effectively in marketing campaigns. We’ve compiled five easy ways for brands to get started right away on the popular platform.

SUZY_TikTok_Infography_PNG_Final.png

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Podcasts
Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

Speed of Culture
Media & Entertainment
Aug 19, 2025
Aug 26, 2025
 • 
 min read
Podcasts
Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.

Retail
Media & Entertainment
Speed of Culture
Jul 22, 2025
Jul 30, 2025
 • 
 min read
Blogs
Tiny Shoppers, Big Impact: How Gen Alpha Shapes Family Purchases in 2025

Gen Alpha steers nearly $1 T in 2025 household spend. See new data and learn how Suzy’s voice insights help brands win both kids and parents—fast.

Retail
Food & Beverage
CPG
Media & Entertainment
Technology
Jul 21, 2025
Jul 22, 2025
 • 
 min read
View all