TikTok has taken over social media.

“The level of co-creation from consumers with brands has never, ever been seen like this,” says Sofia Hernandez, TikTok’s Head of North America Business Marketing. “This is what brands and marketers have always wanted, to authentically connect with consumers.”

While many marketers may have gotten their wish, there’s still a lot that’s unknown about TikTok — namely, how to leverage it effectively in marketing campaigns. We’ve compiled five easy ways for brands to get started right away on the popular platform.

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