Tech

Ensure your tech connects with the right consumer

From smartphones to smart homes, consumers are seeking tech products with the power to improve their lives. In order to discover the features and products that will keep consumers plugged-in to your brand for life, tech companies need to know their targets inside-out.

Get people charged up with your tech

The complex tech world is only getting more complicated as AI brings massive shifts in technology usage. Meanwhile, the pressure builds to produce new technological advances that will break through in a highly competitive landscape. With Suzy, tech companies can stay connected to their consumers by uncovering what they really want.

Product Innovation

Identify the product features your consumers want to see most by conducting integrated and iterative quant and qual research. Use a MaxDiff study to narrow down your innovative feature ideas, and follow up with a Suzy Live In-Depth Interview (IDI) and In-Home Usage Test (IHUT) to have consumers test out your prototypes on video.

Price Testing

Test various price points for your products or services in order to understand what your customers are willing to pay, so you can create a profitable pricing strategy without losing consumers.

UX Testing

Pair a Monadic Test with Suzy Live IDIs to test out different wireframes for your app or digital store and ultimately find a solution that will drive conversions with your target consumers.

Reboot your gameplan with Suzy

Suzy charges up every part of your tech brand

Foundational Insights

Explore demographics, attitudes, and behaviors.

Innovation + Research & Development

Test concepts, products, packaging, and pricing.

Marketing & Creative

Validate ideas, copy, and creative.

Shopper & Category Research

Optimize the full funnel.

User Interface & User Experience

Get your users flowing with optimized design.

See Suzy in action

Learn how Suzy can boost your business.

400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."

Kristen Lewis

Marketing Director, AeroFlexx

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."

Lindsay Moeller

Senior Consumer Insights & Sensory Analyst, ADM

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."

Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."

Laura-Lynn Freck

VP of Business Insights & Category Leadership, Zevia

“The AI moderator asked really thoughtful questions [during conversational research]…I am super pleased with the results that we got. This was a big win, a big success, not only for me and my team, but also for Suzy to be able to deliver on this.”

Giovanni Riggioni

Customer & Market Insights Manager, HP

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