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Consumers are redefining aging well and for Ulta, that shift creates a powerful opportunity to lead. Rather than chasing youth or cosmetic fixes, consumers are framing longevity around independence, capability, and everyday function.
Suzy’s latest infographic, powered by our Speaks AI-moderated conversations, explores how people are navigating the tension between long-term health goals and real-life constraints and what that means for beauty retailers like Ulta.
What you’ll discover:
Maintenance over results
Protection and routine strength are edging out instant visible fixes.
Consistency under pressure
Busy lives and too many product choices disrupt skincare routines.
Claims create confusion
Ingredient noise and viral trends aren’t driving confident decisions.
For Ulta, this signals a clear role: define healthy aging at the category level and position curated, longevity-focused assortments and simplified regimen pathways as support for skin resilience and vitality, not just anti-aging correction. Download the full infographic now.
