Middle-aged woman smiling while using an electric toothbrush in a bright bathroom, promoting oral health and healthy aging habits
Reports

Chasing healthspan: How Philips can evolve as consumers redefine aging well

Feb 19, 2026
Feb 19, 2026
 • 
 min read

Consumers are redefining aging well and for Philips, that shift creates a powerful opportunity to lead. Rather than chasing youth or cosmetic fixes, consumers are framing longevity around independence, capability, and everyday function.

Suzy’s latest infographic, powered by our Speaks AI-moderated conversations, explores how people are navigating the tension between long-term health goals and real-life constraints and what that means for connected personal health brands like Philips.

What you’ll discover:

Performance over lifespan
Sustained energy and recovery now define aging well.

Routine friction rises
Busy schedules and device complexity disrupt consistency.

Data without direction
Metrics alone are leading to fatigue, not action.

For Philips, this signals a clear role: position personal health, sleep, and grooming devices as daily enablers of long-term vitality and independence and translate connected health data into clear, confidence-building guidance, not just technical performance. Download the full infographic now.

See Suzy in Action
Book a Demo today
See how 400+ leading brands use Suzy to turn questions into confident decisions — in hours, not weeks.
Book a demo

Related resources

Blogs
Research Amnesia: The Risks in Relearning What You Already Know

Your brand already has the answer, it's just buried. See how Ask Suzy connects new questions to research you already ran.

Market Research
Product
Technology
Sep 2, 2026
Sep 2, 2026
 • 
 min read
The GLP-1 Shift, Revisited infographic cover
Reports
The GLP-1 Shift, Revisited

Three years of GLP-1 tracking data show a category that's gone mainstream — how awareness, accessibility, and shifting consumer concerns are changing what brands need to do next.

Consumer Insights
CPG
Qualitative Research
Market Research
Sep 2, 2026
Sep 2, 2026
 • 
 min read
Blogs
The Honest Answer: When "It Depends" Beats a Clean Number

Bad decisions get made with high confidence. See how Ask Suzy tells you what's solid, what's approximate, and what's still unknown.

Consumer Insights
Market Research
AI
Aug 26, 2026
Aug 26, 2026
 • 
 min read
View all