Discover how Build-A-Bear reinvented itself for adults, fueled growth, and what every brand can learn from its consumer-led evolution.

In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.

See how research powers smart beverage launches—from RTDs to mocktails—and helps brands tap into low-alc and functional drink trends.