The Sweet Spot: Consumer Insights on Seasonal Candy Buying

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Seasonal events drive some of the biggest candy sales of the year, making it critical for brands to understand shifting consumer preferences and spending habits. From flavor favorites to price sensitivity, knowing what shoppers prioritize can help refine marketing, product launches, and sales strategies. This infographic uncovers the key trends shaping the candy market.

What you’ll learn:

• Maximizing seasonal sales: The top holidays that drive candy purchases and how to align your marketing
• Consumer cravings: The most in-demand candy types, from chocolates to gummies
• Pricing strategies: How much shoppers are willing to spend on sweets for gifting and celebrations
• Emerging trends: The latest innovations shaping consumer interest in the candy aisle