Webinars

State of the Consumer: The Digital Age of Sports

Oct 5, 2023
Feb 27, 2025
 • 
 min read

Watch our latest webinar to learn about the new ways that fans are engaging with their favorite sports teams and players during the latest digital age. The webinar explores fan behavior both in and out of the stadium, how AI is impacting the fast-growing sports betting industry, and which digital channels fans are engaging with most. Suzy’s Founder & CEO Matt Britton spoke with special guests Dustin Godsey, CMO, Milwaukee Bucks, Michael Shaw, VP, Marketing, Miami Dolphins, and Jorge Urrutia del Pozo, Sports Management Consultant, and got their unique POV on the rise of digital sports. You’ll leave the webinar with an understanding of how your brand can win the big game for years to come.

"I think to attract fans, you really need to understand them and speak to them through those touchpoints and in a language that they can understand." -Jorge Urrutia del Pozo, Sports Management Consultant

5 Key Highlights:

1. The digital age has drastically transformed the landscape of sports fandom, leading to new consumption patterns shaped by Gen Z. This generation is consuming sports differently, favoring short-form content and engaging with sports via social media and gaming.

2. AI and data analytics are being used to understand fan behavior, map customer journeys, and enhance fan engagement with brands. This has led to a more personalized and immersive fan experience.

3. Athlete stories and luxury experiences are becoming key elements in sports marketing. Teams are leveraging these elements to create emotional connections with fans and build a sense of community.

4. The rise of gaming, fantasy sports, and sports betting has greatly influenced the way fans engage with sports. These elements have added a new dimension to sports engagement, creating opportunities for sports leagues to monetize and engage their fans in new ways.

5. The future of sports marketing and fandom is expected to continue evolving with technology. This includes the use of wearables to gather real-time data on athletes, the interweaving of fashion and culture into sports, and the exploration of innovative strategies to attract younger demographics. The rules and nature of games may also need to adapt to accommodate new forms of consumption.

For even more takeaways and industry insights, be sure to watch the full webinar today!

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Improving the market research industry, one bot at a time

Learn how Suzy’s latest innovation is tackling AI survey bots.

AI
Market Research
Technology
Jul 3, 2025
Jul 2, 2025
 • 
 min read
Webinars
3 trends consumers want this summer—and how brands can deliver

Discover 3 summer 2025 trends: smart beauty, immersive entertainment, and functional snacking that can help your brand connect with today's consumers.

CPG
Retail
Media & Entertainment
Food & Beverage
Jun 25, 2025
Jun 25, 2025
 • 
 min read
Blogs
The safety net for big bets: How Market Research reduces risk in innovation

Learn how market research safeguards big bets, guiding brands to avoid costly missteps, sharpen messaging, and launch with confidence—powered by Suzy insights.

Market Research
Food & Beverage
CPG
Finance
Media & Entertainment
Jun 23, 2025
Jun 24, 2025
 • 
 min read
View all