State of the Consumer: The Digital Age of Sports

Watch our latest webinar to learn about the new ways that fans are engaging with their favorite sports teams and players during the latest digital age. The webinar explores fan behavior both in and out of the stadium, how AI is impacting the fast-growing sports betting industry, and which digital channels fans are engaging with most. Suzy’s Founder & CEO Matt Britton spoke with special guests Dustin Godsey, CMO, Milwaukee Bucks, Michael Shaw, VP, Marketing, Miami Dolphins, and Jorge Urrutia del Pozo, Sports Management Consultant, and got their unique POV on the rise of digital sports. You’ll leave the webinar with an understanding of how your brand can win the big game for years to come.

"I think to attract fans, you really need to understand them and speak to them through those touchpoints and in a language that they can understand." -Jorge Urrutia del Pozo, Sports Management Consultant

5 Key Highlights:

1. The digital age has drastically transformed the landscape of sports fandom, leading to new consumption patterns shaped by Gen Z. This generation is consuming sports differently, favoring short-form content and engaging with sports via social media and gaming.

2. AI and data analytics are being used to understand fan behavior, map customer journeys, and enhance fan engagement with brands. This has led to a more personalized and immersive fan experience.

3. Athlete stories and luxury experiences are becoming key elements in sports marketing. Teams are leveraging these elements to create emotional connections with fans and build a sense of community.

4. The rise of gaming, fantasy sports, and sports betting has greatly influenced the way fans engage with sports. These elements have added a new dimension to sports engagement, creating opportunities for sports leagues to monetize and engage their fans in new ways.

5. The future of sports marketing and fandom is expected to continue evolving with technology. This includes the use of wearables to gather real-time data on athletes, the interweaving of fashion and culture into sports, and the exploration of innovative strategies to attract younger demographics. The rules and nature of games may also need to adapt to accommodate new forms of consumption.

For even more takeaways and industry insights, be sure to watch the full webinar today!

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