Webinars

State of the Consumer: Business Reimagined: Navigating the AI Future Recap

Nov 17, 2023
Feb 27, 2025
 • 
 min read

What impact will artificial intelligence (AI) have on society, the enterprise, and the job market? Watch this webinar with Matt Britton, Founder and CEO of Suzy, for an exploration into AI’s potential, intricate reasons behind its meteoric rise, the integration of AI into our daily lives, and its transformative effects on industries like market research, financial services, and healthcare. Matt also discusses the adoption of new technology and the implications of AI for the future job market. The webinar wraps up with a look at the steps organizations can take to embrace AI, including a free list of 50+ AI tools to jumpstart the transformation journey.

“AI can outpace a human, especially when it comes to being very rigid [and] ROI driven. In a world of an uncertain economic landscape, many more marketers are going to be gravitating towards AI.”
-Matt Britton, Founder and CEO, Suzy

5 Key Highlights:

  1. Understand and leverage the transformative power of AI: AI has the potential to change various aspects of life and industries. To make the most of this, it's crucial to stay informed about the advancements in AI, and its integration by tech giants like Bing, Google, Apple, and Amazon, and understand how it influences society and various industries.
  1. Harness AI's potential to revolutionize industries: As AI technology revolutionizes sectors such as market research, financial services, and healthcare, it’s critical to consider how your industry can benefit from AI innovations too. Microsoft's AI-powered co-pilot and immersive metaverse experiences could be a couple of avenues of opportunity.
  1. Get to grips with the essential components of AI: The database, prompt, and content are the three critical components of generative AI. These elements allow us to input and extract information, making AI easier to use and understand, so it’s important to master them.
  1. Prepare for AI's impact on future job opportunities: There are potential risks and benefits of AI on the future job market. To stay ahead, it's essential to focus on mastering an art or a science, as this will be a necessity in an AI-dominated world.
  1. Implement AI transformation in your organization: Pay close attention to cultural adoption, positioning, and product integration, as they are key to this transformation. Also, utilize the list of 50+ AI tools provided in the episode to jumpstart your organization's AI transformation journey.

For even more takeaways and industry insights, be sure to watch the full webinar today!

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Keepin’ it real: Why human insights still matter in the age of synthetic audiences

As synthetic audiences rise, many brands are asking if human research is still necessary. The short answer? More than ever.

Advertising
Market Research
Retail
CPG
Food & Beverage
Nov 20, 2025
Nov 20, 2025
 • 
 min read
Blogs
Brand & performance marketing: If you’re still picking sides, you’re falling behind

Suzy’s Kathy Lubner reveals why brand and performance marketing can’t work in silos—and how emotion and storytelling drive stronger conversions.

Advertising
CPG
Food & Beverage
Market Research
Retail
Nov 17, 2025
Nov 17, 2025
 • 
 min read
Reports
The Gift Shift: Why Holiday 2025 Is All About Meaning

Unwrap Suzy’s Signals Trend Report for Holiday 2025: 3 key consumer shifts shaping how people shop, gift, and trust this season.

Market Research
Nov 13, 2025
Nov 14, 2025
 • 
 min read
View all