Reports

From box office to backstage: Summer’s new rules

Jun 25, 2025
Jun 25, 2025
 • 
 min read

Download the infographic

The summer media moment is no longer about escape—it’s about meaning. Consumers are curating their content and choosing experiences that spark emotion, nostalgia, and community. From theaters to festivals to streaming platforms, audience expectations are higher than ever. Suzy’s latest Suzy Speaks research reveals what brands need to know now:

  • Moviegoing Moments: 63% say movie theaters offer unmatched shared experiences
  • Festival Evolution: 85% go for the live performance, 49% for the atmosphere
  • Streaming Behavior: 68% prioritize portability & personalization above all else

Want to meet audiences where they are this summer? Download the full infographic now.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.
Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Reports
The resolution reset: 2026 New Year’s goals reveal shifting consumer habits

New Year’s resolutions in 2026 focus on whole-self goals, flexible tracking, and empowered avoidance. See how consumers are redefining progress.

Market Research
Jan 5, 2026
Jan 5, 2026
 • 
 min read
Blogs
Research demands flexibility: how modern teams stay agile

Modern research teams need flexibility to move faster. Learn why rigid tools slow insights and how platforms enable speed, agility, and smarter decisions.

Market Research
Dec 23, 2025
Dec 23, 2025
 • 
 min read
Podcasts
How Big Brands Stay Culturally Relevant: Inside Mondelēz’s Approach to Building Brands That Move With Culture

On The Speed of Culture podcast, Koen Burghouts shares how Mondelēz marketing strategy and Oreo brand strategy turn cultural participation into long-term brand equity. A conversation on relevance, leadership, and how big brands stay close to culture.

AI
Food & Beverage
Advertising
CPG
Market Research
Dec 23, 2025
Dec 23, 2025
 • 
 min read
View all