From box office to backstage: Summer’s new rules

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The summer media moment is no longer about escape—it’s about meaning. Consumers are curating their content and choosing experiences that spark emotion, nostalgia, and community. From theaters to festivals to streaming platforms, audience expectations are higher than ever. Suzy’s latest Suzy Speaks research reveals what brands need to know now:

• Moviegoing Moments: 63% say movie theaters offer unmatched shared experiences
• Festival Evolution: 85% go for the live performance, 49% for the atmosphere
• Streaming Behavior: 68% prioritize portability & personalization above all else

Want to meet audiences where they are this summer? Download the full infographic now.