Reports

From box office to backstage: Summer’s new rules

Jun 25, 2025
Jun 25, 2025
 • 
 min read

Download the infographic

The summer media moment is no longer about escape—it’s about meaning. Consumers are curating their content and choosing experiences that spark emotion, nostalgia, and community. From theaters to festivals to streaming platforms, audience expectations are higher than ever. Suzy’s latest Suzy Speaks research reveals what brands need to know now:

  • Moviegoing Moments: 63% say movie theaters offer unmatched shared experiences
  • Festival Evolution: 85% go for the live performance, 49% for the atmosphere
  • Streaming Behavior: 68% prioritize portability & personalization above all else

Want to meet audiences where they are this summer? Download the full infographic now.

See Suzy in Action
Book a Demo today
See how 400+ leading brands use Suzy to turn questions into confident decisions — in hours, not weeks.
Book a demo

Related resources

Podcasts
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem

In this episode of The Speed of Culture podcast, Matt Britton welcomes Claire Nance, the Senior Director of Marketing Communications at Microsoft's Xbox Media Solutions, to discuss how Xbox Media Solutions is redefining the relationship between brands and the 3.6 billion people who make up the global gaming community.

Speed of Culture
Advertising
Media & Entertainment
User Experience
Jul 28, 2026
Jul 29, 2026
 • 
 min read
Podcasts
Things Reading the Room: How TransUnion turns disconnected data into real signals

Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes.

Speed of Culture
Consumer Insights
Market Research
Technology
Finance
Jul 21, 2026
Jul 24, 2026
 • 
 min read
Blogs
Wake up call: Financial Brands That Skip Trust Tracking Will Lose H2 2026

Financial brands that skip trust and perception tracking are making million-dollar decisions on instinct, and it's becoming increasingly expensive.

Marketing
Market Research
Finance
Jul 15, 2026
Jul 24, 2026
 • 
 min read
View all