CPG

We got CPG covered from A to Z

With consumer preferences constantly shifting in response to fast-moving social media and pop culture trends, CPG is one of the most competitive verticals. Attract new customers and retain current ones by regularly checking their pulse and staying ahead of the curve.

Ensure they’re reaching for your CPG brand

As inflationary pressures make consumers more selective and e-commerce drastically transforms the customer journey, Suzy’s range of offerings can help CPG brands learn more about their customers and the overall market landscape in great detail. So you’re fully equipped to hit untapped markets and stand out from the competition.

Whitespace Discovery

Conduct Focus Groups to explore category and brand perceptions, plus identify gaps in the market for innovation and expansion.

Shopping Aisle Experience

Break through the clutter with Suzy’s Heatmapping. Conduct a shelf test to understand which products catch consumers’ eyes in-store—and which ones do not—so you can optimize your packaging and retail channel strategy.

Package Testing

Conduct an In-Home Usage Test (IHUT) with Suzy Live to get real-time feedback from your consumers with your product in-hand. Identify which aspects of your product and its packaging resonate most and how you can optimize.

FYI, Suzy can help with CPG

Suzy boosts your CPG brand—from R&D to KPIs

Marketing & Brand

Validate and launch

Sales

Optimize and win

Product

Iterate and innovate

Insights

Explore and recommend

400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our projects. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

Related resources

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