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Suzy is excited to announce that we have earned our place on the Top 50 Most Innovative Suppliers and as a Top 25 Technology Provider in market research in the latest edition of the GreenBook Research Industry Trends (GRIT Report). We are especially proud of this because we are being recognized based on client nominations.
For over a decade, the GRIT report has spotlighted companies that are pushing innovation within the market research industry. The annual list, based on a peer-conducted survey, helps to highlight innovative companies in the marketplace and understand what “being innovative” means in the minds of respondents. In 2020, the rankings were determined by an aggregate of total mentions of over 900 unique companies from 3,342 total responses. Only companies that received 14 or more mentions made it on to the core GRIT Top 50 list.
Since 2018, Suzy has partnered with Fortune 100 food and beverage, consumer packaged goods (CPG), electronics, and technology companies to pioneer innovative market research methodologies, allowing them to remain close to their target consumer. Most recently, Suzy launched a new way to collect qualitative feedback from quantitative surveys for richer consumer and user insights, all in one centralized place with the integration of the newest iteration of Suzy Live.
