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Angie Klein, SVP of Consumer Growth Marketing and Content at Verizon, reveals how Verizon is reshaping the future of connectivity—from AI-powered service enhancements to the rise of customizable wireless and home broadband plans.
"AI is going to scale much more quickly because you have these generations that have a proclivity to technology. They understand it. They use it. It is oxygen to them." - Angie Klein
The way people connect is evolving. Consumers no longer settle for rigid plans or outdated service models—they expect personalization, seamless integration, and technology that works for them. Verizon is leading this transformation, leveraging AI-driven customer experiences, flexible wireless and broadband plans, and premium content partnerships to offer more choice, control, and convenience. In this episode, Angie Klein breaks down how Verizon is eliminating friction, enhancing lifestyles, and redefining what it means to stay connected in today’s digital world.
Angie Klein is a consumer-first strategist and marketing innovator, serving as Senior Vice President and Growth Marketing & Chief Content Officer at Verizon. She has played a key role in redefining Verizon’s approach to wireless, home broadband, and entertainment, launching MyPlan and MyHome to give customers the power to customize their connectivity and content experience. With expertise in digital transformation, customer engagement, and product innovation, Angie is shaping the future of how consumers interact with technology—ensuring Verizon isn’t just keeping up with industry shifts, but setting the standard for what’s next.
Tune into the latest episode or read the transcript below to learn more. Here are some top takeaways:
- Personalization is No Longer a Luxury—It’s the Expectation - Consumers don’t want to pay for services they don’t use, and Verizon is meeting that demand with MyPlan and MyHome, giving customers full control over their wireless and broadband packages. Instead of rigid bundles, Verizon allows users to select the perks that fit their needs, whether that’s premium content, additional data, or international coverage. By prioritizing choice and transparency, Verizon is eliminating unnecessary costs and making its offerings more valuable. As subscription fatigue grows, companies that empower consumers with flexibility will build deeper trust and long-term loyalty.
- Content is No Longer an Add-On—It’s a Competitive Edge - Consumers have endless entertainment options, but managing multiple streaming subscriptions is overwhelming. Verizon is cutting through the clutter by bundling top-tier services like Netflix, Max, Disney+, and YouTube Premium at an exclusive discount—allowing customers to consolidate their subscriptions and save on the content they actually want. This approach not only provides value for consumers but also strengthens Verizon’s role as a key distribution partner for streaming platforms.
- AI is Reshaping the Customer Experience from the Ground Up - Verizon is integrating AI to anticipate customer needs, automate support, and enhance real-time interactions. AI-powered tools are already helping frontline reps deliver faster resolutions, while predictive analytics improve troubleshooting before issues escalate. Even beyond service, AI is enabling new experiences, like editing photos with a single tap on AI-driven devices. The companies that win in this space won’t just use AI for automation—they’ll use it to create more intuitive, seamless experiences that make life easier.
- The Broadband Landscape is Changing—And Verizon is Defining It - Traditional broadband providers have relied on fixed infrastructure, but Verizon is expanding access with fixed wireless home internet, making high-speed broadband available without the need for costly fiber installations. This is particularly game-changing in urban buildings with restricted service options and rural areas with limited connectivity. With an increasing number of customers opting for wireless over wired broadband, Verizon is redefining how consumers think about home internet—prioritizing flexibility, accessibility, and contract-free options.
