SUZY SPEAKSBETA

Hey, SXSW—Chat with Suzy now!

Meet Suzy SpeaksBETA—our brand-new voice-driven methodology designed to capture authentic consumer insights—fast. Conversational surveys make it effortless for consumers to engage, so you get authentic insights at scale.

We’re compiling today’s Suzy Speaks results into an infographic! Enter your email address to receive your copy.

Suzy Speaks empowers brands to get more from their consumers without having to sacrifice speed, quality, or scalability:

5
X
More data per participant
than traditional quant
4
X
More data per open-ended
question response
40
%
More emergent themes
than traditional quant
85
%
Faster turnaround times
than traditional qual

Use cases for Suzy Speaks

Foundational Exploration

Gain an even deeper understanding of your consumers

  • Dig deeper with A&U research
  • Add color to a drivers analysis
  • Explore whitespace before quant
  • Bring your segments to life

Innovation and R&D

Understand the “why” behind consumers’ reactions to your product innovations

  • Uncover deeper insights as you test concepts
  • UX test apps or digital assets while consumers talk through their feedback

Campaign and Comms

Hear authentic first impressions as you test new messaging and positioning

  • Leverage the voice of the consumer as you refine campaigns
  • Discover nuances in consumer perceptions of your ads and messaging

Shopper and Tracking

Keep an ongoing feedback loop around how consumers shop and perceive your brand

  • Add depth to your brand or category tracker data
  • Dig deeper into shopping decision making processes
  • Complement price tests with nuanced insights

Chat with Suzy now!

Try It Now