Reports

Tax refunds, uncertainty, and the state of financial stress in 2025

Apr 15, 2025
Apr 24, 2025
 • 
 min read

Download the report

Tax season is hitting consumers differently in 2025. Americans are facing a volatile mix of economic anxiety, refund delays, and shrinking confidence. Tariffs are shaking markets, the IRS is cutting staff, and household budgets are stretched thinner than ever. In this exclusive infographic, we reveal the mindsets and money moves shaping this high-stakes tax season.

In this exclusive infographic, we explore:

  • Tariffs & Turmoil: How economic instability is reshaping financial confidence
  • Refunds Reimagined: The top ways Americans are using (or not using) their refunds
  • Shift in Spending: How investment and savings behavior is evolving under pressure

Get the insights and lead with empathy this tax season.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Brand & performance marketing: If you’re still picking sides, you’re falling behind

Suzy’s Kathy Lubner reveals why brand and performance marketing can’t work in silos—and how emotion and storytelling drive stronger conversions.

Advertising
CPG
Food & Beverage
Market Research
Retail
Nov 17, 2025
Nov 17, 2025
 • 
 min read
Reports
The Gift Shift: Why Holiday 2025 Is All About Meaning

Unwrap Suzy’s Signals Trend Report for Holiday 2025: 3 key consumer shifts shaping how people shop, gift, and trust this season.

Market Research
Nov 13, 2025
Nov 14, 2025
 • 
 min read
Blogs
When retailers go all-in on AI: How brands can stand out in the new era of intelligent shopping

Discover how Suzy shows brands how to stand out as retailers go all-in on AI—pairing machine speed with human insight to stay visible and connected.

Retail
AI
Consumer Insights
CPG
Food & Beverage
Nov 10, 2025
Nov 10, 2025
 • 
 min read
View all