Reports

Tax refunds, uncertainty, and the state of financial stress in 2025

Apr 15, 2025
Apr 24, 2025
 • 
 min read

Download the report

Tax season is hitting consumers differently in 2025. Americans are facing a volatile mix of economic anxiety, refund delays, and shrinking confidence. Tariffs are shaking markets, the IRS is cutting staff, and household budgets are stretched thinner than ever. In this exclusive infographic, we reveal the mindsets and money moves shaping this high-stakes tax season.

In this exclusive infographic, we explore:

  • Tariffs & Turmoil: How economic instability is reshaping financial confidence
  • Refunds Reimagined: The top ways Americans are using (or not using) their refunds
  • Shift in Spending: How investment and savings behavior is evolving under pressure

Get the insights and lead with empathy this tax season.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.
Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Research for the non-researcher: How anyone can get to the ‘so what’ faster

Research doesn’t need to be intimidating. Learn how non-researchers can turn data into powerful Stories, uncover the “so what,” and drive action faster.

AI
Market Research
Jan 8, 2026
Jan 7, 2026
 • 
 min read
Blogs
From earbuds to awards shows: What the rise of podcasts means for brands

From niche listening to cultural force, podcasts are reshaping media. Explore what their rise means for brands and how podcast ads really work.

Marketing
Market Research
Consumer Insights
Media & Entertainment
Jan 7, 2026
Jan 6, 2026
 • 
 min read
Podcasts
How American Express Is Redefining Premium: Access, Trust, and Brand Building at Cultural Scale

In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of Global Advertising at American Express, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into AI and the future of commerce, the power of personalization and connected experiences, and the evolving role of creators and live sport in customer engagement and brand storytelling at scale.

Finance
Jan 6, 2026
Jan 6, 2026
 • 
 min read
View all