Tax refunds, uncertainty, and the state of financial stress in 2025

Suzy's Senior Director of Research argues that brands relaunching legacy IP in 2026 must use continuous, AI-powered consumer insights to navigate the "Two-Audience Problem" — simultaneously serving nostalgia-driven Millennial parents and discovery-oriented Gen Alpha children whose emotional relationships with the same properties are fundamentally different and constantly shifting.

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape.

In this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust.