Reports

Tax refunds, uncertainty, and the state of financial stress in 2025

Apr 15, 2025
Feb 18, 2026
 • 
 min read

Download the report

Tax season is hitting consumers differently in 2025. Americans are facing a volatile mix of economic anxiety, refund delays, and shrinking confidence. Tariffs are shaking markets, the IRS is cutting staff, and household budgets are stretched thinner than ever. In this exclusive infographic, we reveal the mindsets and money moves shaping this high-stakes tax season.

In this exclusive infographic, we explore:

  • Tariffs & Turmoil: How economic instability is reshaping financial confidence
  • Refunds Reimagined: The top ways Americans are using (or not using) their refunds
  • Shift in Spending: How investment and savings behavior is evolving under pressure

Get the insights and lead with empathy this tax season.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
Wake up call: Financial Brands That Skip Trust Tracking Will Lose H2 2026

Financial brands that skip trust and perception tracking are making million-dollar decisions on instinct, and it's becoming increasingly expensive.

Marketing
Market Research
Finance
Jul 15, 2026
Jul 16, 2026
 • 
 min read
Podcasts
Fully Loaded: The brand strategy behind Crocs' cultural takeover

Terence Reilly, Chief Brand Officer at Crocs, Inc., joins the Speed of Culture podcast to discuss the mechanics of building brands that define their categories.

Speed of Culture
Market Research
Marketing
Consumer Insights
Jul 14, 2026
Jul 16, 2026
 • 
 min read
Blogs
Fast Pitch: What the Women's College World Series Teaches Us About Consumer Speed

The explosive growth of Women's softball viewership shows that consumer trends move faster than traditional research cycles, and brands need real-time validation tools like Suzy to replace guesswork with data-backed marketing decisions.

Marketing
Consumer Insights
Market Research
Jul 8, 2026
Jul 16, 2026
 • 
 min read
View all