Reports

Tax refunds, uncertainty, and the state of financial stress in 2025

Apr 15, 2025
Feb 18, 2026
 • 
 min read

Download the report

Tax season is hitting consumers differently in 2025. Americans are facing a volatile mix of economic anxiety, refund delays, and shrinking confidence. Tariffs are shaking markets, the IRS is cutting staff, and household budgets are stretched thinner than ever. In this exclusive infographic, we reveal the mindsets and money moves shaping this high-stakes tax season.

In this exclusive infographic, we explore:

  • Tariffs & Turmoil: How economic instability is reshaping financial confidence
  • Refunds Reimagined: The top ways Americans are using (or not using) their refunds
  • Shift in Spending: How investment and savings behavior is evolving under pressure

Get the insights and lead with empathy this tax season.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Product
Missed connections: how teams can find the answers hiding in their data

Most teams aren't data-poor — they're connection-poor. Learn how marketing, sales, and product leaders turn fragmented insights into faster, confident decisions.

Market Research
AI
Apr 9, 2026
Apr 10, 2026
 • 
 min read
Blogs
The Michelob moment: The best data can't be captured on a phone

As consumers crave presence over screens, discover why the best consumer insights come from high-signal human conversations — not digital data

Market Research
Apr 8, 2026
Apr 8, 2026
 • 
 min read
Podcasts
Data Dominion: How Zeta cracked the AI code for the next gen of martech

In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis.

Speed of Culture
AI
Technology
Apr 7, 2026
Apr 8, 2026
 • 
 min read
View all