Suzy | Enterprise Market Research & Consumer Insights

trusted by

What brands are saying

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our projects. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

Why brands turn to Suzy

Clarity

No more hunting and panic-scrolling because Suzy surfaces the personalized intel you need to move first

Speed

Instead of taking weeks to pull together, Suzy gets you from question to validated answer to decision in hours.

Alignment

Everyone accesses the same source of truth so you spend less time chasing alignment and more time actually getting things done

Conviction

Suzy delivers the evidence every audience needs so you never stutter or sputter

TEAMS

Solutions for every single department

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Marketing & Brand

Validate and launch

Sales

Optimize and win

Product

Iterate and innovate

Insights

Explore and recommend

Experience the Speed of Culture

"We had always heard about the Axe cloud. We know it's there. We see it on social. It's been a joke in culture almost since the product launch -and in this campaign, we finally said, let's tackle our history head on and talk about it."

Dolores Assalini

Head of Axe US, Unilever

"We use syntheticaudiences... and it shaved the total cycle time development of the campaign in half."

Michael Lacorazza

CMO, U.S. Bank

"It's really from credit building to wealth building. That's what we are building our platform for. We really want to make sure folks can maximize their money outcomes."

Natasha Madan

Head of Marketing, Intuit Credit Karma

"A consumer really starts to fall in love when they say, 'Hey - you know me. You understand my needs.'"

Kelly Mahoney

CMO, Ulta Beauty

You have no business working for a challenger brand if you're okay being number two.

Jennifer Wilson

Senior VP, Chief Marketing Officer at Lowe's

Check out our latest content

Blogs

Suzy Is Now a Decision Engine. Here's What That Means for You.

The platform you've known and relied on for consumer research just became something much bigger.

Market Research

Retail

Product

Apr 3, 2026

•

min read

Read the full article

News

Her Name Is Suzy. She’s Your Decision Engine.

Suzy is relaunching as a "decision engine" — an enterprise platform designed to help marketing organizations turn fragmented data and research into clear, actionable decisions.

Product

Apr 2, 2026

Apr 3, 2026

•

min read

Read the full article

Blogs

The Decision Engine Manifesto

The same dream, rebuilt for the world today.

Product

Apr 2, 2026

Apr 3, 2026

•

min read

Read the full article

Decisions are the
new deliverable

Stop reacting to trends. Start setting them.

Y2K snack flavors reshaping LTO menus

Sustainable packaging trends move from niche to norm

GLP-1 users are prioritizing high-protein QSR options

What brands are saying