For smarter insights & faster decisions, Ask Suzy

Conduct iterative AI-powered research with agency-quality rigor in less time—and at a fraction of the cost. With Suzy's consumer insights platform, you can research, learn, and pivot with data-backed conviction. Always-on access to insights means you can ask more, guess less, and move at the speed of culture.

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Suzy Speaks

AI-moderated conversational research

Today’s consumers crave interactive, authentic experiences, and brands seek rich, meaningful responses. Suzy Speaks delivers both. It’s our brand new, voice-driven methodology. With an AI Moderator, brands can conduct game-changing qual research at scale. Welcome to a new era of conversational research.

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400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."

Laura-Lynn Freck

VP of Business Insights & Category Leadership, Zevia

"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."

Ashley Starck

Sr. Manager Consumer Insights, Gerber

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."

Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."

Kristen Lewis

Marketing Director, AeroFlexx

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."

Lindsay Moeller

Senior Consumer Insights & Sensory Analyst, ADM

TRENDS

Suzy | The Female Quotient

In our recent consumer wellness report with The Female Quotient, 63% of U.S. women are flipping their focus to mental health, inspired by Simone Biles’ bold decision to stick the landing on prioritizing wellness during the Olympics.

Learn how Simone’s impact is helping women balance their mental wellness.

Access The Insights

Real answers from real people

Suzy Audiences gives you access to 70+ high-quality panels of verified consumers in the US and around the world for iterative insights. And with BIOTIC, our patent-pending, AI-powered, bot-detection tool, you’ll know your data comes from verified humans – every time.

One ecosystem, unlimited research

We make it easy and efficient to conduct iterative research at scale. Quant and qual research methodologies, proprietary audiences, research experts – all integrated in a cohesive AI-powered ecosystem. That means more time acting on insights and less time piecing them together.

Your speedway to smarter decisions

When consumer habits shift overnight, you don’t have six weeks to wait for results. Our fully integrated solutions enable you to get rapid, cost-effective results, even for your most complex research projects.

Where research excellence meets product excellence

We’ve built Suzy with research expertise baked in. So it’s easy to DIY rigorous methodologies, like MaxDiff or TURF. But if you need extra help, our Center of Excellence team is always ready to provide guidance for your projects.

TEAMS

Solutions for every single department

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Foundational Insights

Explore demographics, attitudes, and behaviors.

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Innovation + Research & Development

Test concepts, products, packaging, and pricing.

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Marketing & Creative

Validate ideas, copy, and creative.

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Shopper & Category Research

Optimize the full funnel.

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User Interface & User Experience

Get your users flowing with optimized design.

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See Suzy in action

Learn how Suzy can boost your business.

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Ready to future-proof your business?

Discover the top trends shaping 2025, from the rise of AI to the experience economy, with exclusive insights from Suzy Founder & CEO Matt Britton in his mind-blowing presentation, State of the Consumer 2025: A-Z Trends.

Read the blog for the key takeaways that will redefine your strategy & watch the full session filmed at Speed Of Culture Live! to get ahead of the curve.

Access The Insights
Resources

Insights on insights on insights

Podcasts

Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.

CPG
Speed of Culture
Sep 11, 2025
Sep 11, 2025
 • 
 min read
Podcasts

Winning serve: Grey Goose's US Open playbook for maximizing cultural impact

In this episode of The Speed of Culture, Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impressions, and why young marketers need to stop “chopping wood” and start “sharpening the axe.”

Food & Beverage
Speed of Culture
Sep 9, 2025
Sep 9, 2025
 • 
 min read
News

Driving experience research innovation: Suzy recognized in Forrester’s landscape report

Suzy is featured among 16 vendors in Forrester’s Experience Research Platforms Landscape Q3 2025. Discover how our AI platform turns customer insights into fast decisions.

Market Research
Consumer Insights
Product
Sep 3, 2025
Sep 5, 2025
 • 
 min read
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See Suzy in action. Learn how Suzy can boost your business.