Try Suzy Speaks!

Click the button to the right to try out the respondent experience for a Suzy Speaks study.

Try Suzy Speaks!

Suzy Speaks empowers brands to get more from their consumers without having to sacrifice speed, quality, or scalability:

5
X
More data per participant
than traditional quant
4
X
More text per open-ended
question response
40
%
More emergent themes
than traditional quant
85
%
Faster turnaround times
than traditional qual

Use cases for Suzy Speaks

Foundational Exploration

Gain an even deeper understanding of your consumers

  • Dig deeper with A&U research
  • Add color to a drivers analysis
  • Explore whitespace before quant
  • Bring your segments to life

Innovation and R&D

Understand the “why” behind consumers’ reactions to your product innovations

  • Uncover deeper insights as you test concepts
  • UX test apps or digital assets while consumers talk through their feedback

Campaign and Comms

Hear authentic first impressions as you test new messaging and positioning

  • Leverage the voice of the consumer as you refine campaigns
  • Discover nuances in consumer perceptions of your ads and messaging

Shopper and Tracking

Keep an ongoing feedback loop around how consumers shop and perceive your brand

  • Add depth to your brand or category tracker data
  • Dig deeper into shopping decision making processes
  • Complement price tests with nuanced insights