Suzy Named to the Insights Association 2025 Top 25 Innovator List

We’re thrilled to share that Suzy has secured the #16 spot on the Insights Association’s 2025 State of the U.S. Insights & Analytics Industry Report. This prestigious report benchmarks the top performers in market research and analytics, ranking companies solely on their 2024 U.S. insights revenue.

For 51 years, the report - produced by the Insights Association in partnership with Outsell, Inc., ESOMAR, and Michigan State University - has served as the industry’s definitive resource for revenue, growth, and competitive positioning. Our inclusion underscores the continued trust that leading brands place in Suzy’s agile research platform to power consumer‑centric decisions.

“Earning a top‑20 position again this year is a testament to the hard work of our team and the clarity of our vision to help customers solve real business challenges,” said Matt Britton, Founder & CEO of Suzy. “We set out to reinvent how companies connect with consumers - and that mission has never been more critical. As the world undergoes rapid digital transformation, the need for authentic human voice and emotion at the center of decision-making is only growing.”

Innovation That Fuels Growth

Our inclusion on this list reflects a year of meaningful product advances designed to help brands navigate a rapidly changing marketplace:

• Suzy Signals: Built‑in decision intelligence that turns every study into a strategic roadmap with AI‑powered trend context and next‑step recommendations.
• Suzy Speaks: Voice‑based, AI‑moderated qualitative research that captures richer, more emotional feedback at scale.
• Expanded Sample Network: 70+ new panel sources integrated directly into the platform, delivering faster fielding and greater reach.
• Enhanced Quality Stack: Upgraded AI fraud detection and validation for consistent, reliable data across all sample sources.

What’s Next

Stay tuned for more product innovations that uncover actionable insights that move markets, define categories, and grow revenue.

Ready to see why leading brands rely on Suzy? Book a demo and discover how our platform can accelerate your insights, innovation, and growth.