The advanced AI agents can self-learn and improve over time and they can even recruit other AI agents. Now, what does this mean for marketers? - Jeremiah Owyang

The rise of AI isn’t just about tools—it’s about tectonic shifts in how we market, build, and operate businesses. From the early web to the AI agent revolution, Jeremiah Owyang has been ahead of every wave. In this episode, he breaks down what marketers, founders, and future-focused leaders must understand to stay relevant—and reveals why the most valuable asset in a high-tech future may still be a very human one.

Jeremiah Owyang joined Blitzscaling Ventures with Reid Hoffman and Chris Yeh, investing in AI-first startups that scale fast. A VC, former CMO, industry analyst, and tech evangelist, Jeremiah has predicted and shaped five major tech waves, from Web 2.0 to AI.

Tune into the latest episode or read the transcript below to learn more. Here are some top takeaways:

How Junior Employees Can Lead the AI Revolution

Executives may be excited about AI, but many aren't hands-on with the tools. Jeremiah argues this is an opening for junior talent: master the tools, share what you learn, and lead internal education. Those who lean in—even when it's scary—will become invaluable inside their organizations.

GenAI Is Disrupting Advertising—With Zero Ad Space

As consumers turn to tools like ChatGPT, Claude, and Perplexity for answers, traditional digital advertising real estate disappears. No banners, no retargeting. Jeremiah calls this a tectonic shift—and one that marketers can’t afford to ignore. Brands must rethink discoverability for the AI-first interface.

The New Influencer Isn’t Human—It’s an AI Agent

Just like brands once pivoted to social media influencers, they’ll now need to market to AI agents making purchase decisions on behalf of consumers. B2C and B2B alike must prepare for this shift in buying behavior, where the decision-maker isn’t a person—but an intelligent system.

Why Blitzscaling in AI Looks Nothing Like Before

Startups with 10 employees are hitting billion-dollar valuations, thanks to AI’s compounding speed and low resource cost. Jeremiah explains how this new breed of business leverages “AI-first” thinking, open-source infrastructure, and viral growth—without massive headcount or VC spending.

The Most In-Demand Founders Are Also Empathetic

The best tech leaders today aren’t just engineers—they’re storytellers, ecosystem builders, and deeply human. Jeremiah shares why empathy, leadership, and community-building are the power skills of the AI age—and why creativity, strategy, and connection are becoming non-negotiable.