In today’s hyper-dynamic market, disruption is no longer an exception, it’s the rule. AI is transforming how consumers behave, how teams operate, and how brands compete. At Suzy, we believe disruption isn’t something to fear, it’s a catalyst for innovation.

That was the central message of our recent webinar, Turn uncertainty into insight, and act with confidence. Led by Suzy Founder & CEO Matt Britton, President Katie Gross, and SVP of Market Research Laima Widmer, the session introduced exciting new product updates and offered practical strategies for staying consumer-connected, agile, and insight-driven in 2025.

Here are the top five takeaways:

1. Suzy Signals: Your new decision engine

Suzy Signals is a new built-in feature that delivers personalized, strategic insights at the end of every research study.

Each Signals report includes:

• A summary of key findings
• Three culturally relevant trends powered by Open AI
• Smart next-step recommendations to keep learning moving

This isn’t just automation, it’s amplification. Signals expands the value of each study and helps teams connect individual data points to the bigger picture.

2. Suzy Speaks: AI-moderated qual, scaled for today

Laima spotlighted Suzy Speaks, our newest qual research solution. Unlike traditional interviews or text-based open ends, Suzy Speaks uses AI moderation to conduct voice-based conversations with consumers by capturing rich, emotional feedback at scale.

• 5x more data per participant
• 40% more emergent themes
• 85% faster turnaround than traditional qual

It’s the perfect solution when you need depth without sacrificing speed, or when you want to understand the why behind quant results.

3. New sample sources: Reach the right audience, in time

Speed and precision were core themes of the session. A big announcement was the integration of over 70+ new panel sources directly into the Suzy platform. This means brands now have:

• Access to high-quality respondents across a wide range of audiences
• Faster fielding times with expanded reach
• Greater agility to move quickly and confidently in evolving markets

No matter how specific your target is, Suzy ensures you reach the right people, right when you need them.

4. Enhanced quality: Never compromise on insights

Enhancements to our Biotic quality stack (AI-powered fraud detection and sample validation), now work across all sample sources. With this upgrade, brands get:

• Consistent quality across proprietary, partner, and CRM audiences
• Automated detection and removal of fraudulent or low-quality responses
• The ability to backfill cleanly and continue research without disruption

Wherever your sample comes from, you can trust your data is accurate, reliable, and decision-ready.

5. A smarter research model for a smarter market

Underlying every product announcement was a strategic truth: legacy research models can’t keep up.

Brands that thrive in this environment are:

• Iterative, not episodic
• Insight-connected, not siloed
• Proactive, not reactive

With Suzy’s full-stack research platform—spanning quant, qual, conversational AI, and decision intelligence—you can move from “data overload” to decisive action, faster than ever.

Ready to see what’s new?

Suzy is evolving from a research platform to a decision engine. Whether you're navigating disruption or chasing new growth, our latest innovations are built to help you stay ahead of your consumer, and the competition.

Watch the webinar to learn more! 

Want a closer look at Suzy Speaks and Suzy Signals? Book a demo to get started.