Reports

Recharge, rewear, refill: What’s next for CPG brands this summer?

Jun 9, 2025
Jun 11, 2025
 • 
 min read

Download the infographic

The CPG category is undergoing a summer shift, and brands that don’t evolve risk being left behind. From tech-powered skincare to the growing scrutiny of fast fashion and the rise of refillables, consumers are demanding more—from their routines and their brands. And with back-to-school shopping starting earlier than ever, this season sets the tone for what’s next.

In this data-driven report, we explore:

  • Smart skin era: Skincare becomes personalized, tech-enabled, and ingredient-transparent
  • Fast fashion reckoning: Supply chains, costs, and ethics collide under rising consumer expectations
  • The refill revolution: Low-waste packaging grows from niche to necessary

This isn’t a seasonal blip—it’s a cultural reset. Download the infographic now to stay ahead.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Podcasts
Walmart Connect is reshaping the retail media landscape in real time with Ryan Mayward

In this episode of The Speed of Culture, Matt Britton sits down with Ryan Mayward, SVP of Retail Media Sales at Walmart Connect, to discuss the future of retail media. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Retail
Speed of Culture
Jun 10, 2025
Jun 11, 2025
 • 
 min read
Blogs
The rise of AI agents: How brands are redefining digital experiences

AI agents are reshaping customer experience. Discover fresh 2025 examples and learn how Suzy Speaks & Suzy Signals reveal what consumers really think today.

Market Research
Food & Beverage
CPG
Jun 9, 2025
Jun 10, 2025
 • 
 min read
Podcasts
Pull the levers: How Ryu Yokoi Is powering Unilever's data-driven, social-first future

In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.

Speed of Culture
CPG
Jun 3, 2025
Jun 10, 2025
 • 
 min read
View all