Reports

Recharge, rewear, refill: What’s next for CPG brands this summer?

Jun 9, 2025
Feb 18, 2026
 • 
 min read

Download the infographic

The CPG category is undergoing a summer shift, and brands that don’t evolve risk being left behind. From tech-powered skincare to the growing scrutiny of fast fashion and the rise of refillables, consumers are demanding more—from their routines and their brands. And with back-to-school shopping starting earlier than ever, this season sets the tone for what’s next.

In this data-driven report, we explore:

  • Smart skin era: Skincare becomes personalized, tech-enabled, and ingredient-transparent
  • Fast fashion reckoning: Supply chains, costs, and ethics collide under rising consumer expectations
  • The refill revolution: Low-waste packaging grows from niche to necessary

This isn’t a seasonal blip—it’s a cultural reset. Download the infographic now to stay ahead.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
New-Stalgia

Suzy's Senior Director of Research argues that brands relaunching legacy IP in 2026 must use continuous, AI-powered consumer insights to navigate the "Two-Audience Problem" — simultaneously serving nostalgia-driven Millennial parents and discovery-oriented Gen Alpha children whose emotional relationships with the same properties are fundamentally different and constantly shifting.

AI
Market Research
Marketing
Jun 3, 2026
Jun 5, 2026
 • 
 min read
Blogs
Blue Dot Fever

Blue Dot Fever is collapsing arena tours as fans flock to intimate venues. Learn how brands can win in 2026's Proximity Economy before competitors do.

Market Research
AI
Media & Entertainment
May 22, 2026
May 21, 2026
 • 
 min read
Blogs
Fiction to Fact

Cord-cutting and outcome-based deals are reshaping the 2026 Upfronts. Suzy's new platform gives buyers and sellers the real-time evidence to compete.

Market Research
AI
Media & Entertainment
May 14, 2026
May 14, 2026
 • 
 min read
View all