Reports

Recharge, rewear, refill: What’s next for CPG brands this summer?

Jun 9, 2025
Feb 18, 2026
 • 
 min read

Download the infographic

The CPG category is undergoing a summer shift, and brands that don’t evolve risk being left behind. From tech-powered skincare to the growing scrutiny of fast fashion and the rise of refillables, consumers are demanding more—from their routines and their brands. And with back-to-school shopping starting earlier than ever, this season sets the tone for what’s next.

In this data-driven report, we explore:

  • Smart skin era: Skincare becomes personalized, tech-enabled, and ingredient-transparent
  • Fast fashion reckoning: Supply chains, costs, and ethics collide under rising consumer expectations
  • The refill revolution: Low-waste packaging grows from niche to necessary

This isn’t a seasonal blip—it’s a cultural reset. Download the infographic now to stay ahead.

See Suzy in Action
Book a Demo today
See how 400+ leading brands use Suzy to turn questions into confident decisions — in hours, not weeks.
Book a demo

Related resources

Blogs
The Most Expensive Assumption in Banking Is the One Everyone Agrees On

Banking's costliest mistakes come from consensus, not bad execution. See why evidence, not internal agreement, should drive every big bet.

Finance
AI
Consumer Insights
Market Research
Sep 9, 2026
Sep 9, 2026
 • 
 min read
Blogs
Research Amnesia: The Risks in Relearning What You Already Know

Your brand already has the answer, it's just buried. See how Ask Suzy connects new questions to research you already ran.

Market Research
Product
Technology
Sep 2, 2026
Sep 8, 2026
 • 
 min read
The GLP-1 Shift, Revisited infographic cover
Reports
The GLP-1 Shift, Revisited

Three years of GLP-1 tracking data show a category that's gone mainstream — how awareness, accessibility, and shifting consumer concerns are changing what brands need to do next.

Consumer Insights
CPG
Qualitative Research
Market Research
Sep 2, 2026
Sep 8, 2026
 • 
 min read
View all