Reports

Recharge, rewear, refill: What’s next for CPG brands this summer?

Jun 9, 2025
Feb 18, 2026
 • 
 min read

Download the infographic

The CPG category is undergoing a summer shift, and brands that don’t evolve risk being left behind. From tech-powered skincare to the growing scrutiny of fast fashion and the rise of refillables, consumers are demanding more—from their routines and their brands. And with back-to-school shopping starting earlier than ever, this season sets the tone for what’s next.

In this data-driven report, we explore:

  • Smart skin era: Skincare becomes personalized, tech-enabled, and ingredient-transparent
  • Fast fashion reckoning: Supply chains, costs, and ethics collide under rising consumer expectations
  • The refill revolution: Low-waste packaging grows from niche to necessary

This isn’t a seasonal blip—it’s a cultural reset. Download the infographic now to stay ahead.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
Brand tracking: What your Q1 KPIs aren't telling you

Your Q1 tracker shows the shift — but can it explain why? Learn how to add a "why layer" to your brand tracking so stakeholders get answers, not just data.

Market Research
Marketing
AI
Mar 18, 2026
Mar 17, 2026
 • 
 min read
Blogs
Data Silos and Retail Storytelling: Key Takeaways from Expo West 2026

Market Research
CPG
Mar 18, 2026
Mar 17, 2026
 • 
 min read
Blogs
Human edge: What Crayola, Samsung, and Generous Brands actually think about AI

Insights leaders from three iconic brands got real about what's working, what's risky, and why the best decisions will always require a human in the loop.

AI
Market Research
Mar 12, 2026
Mar 12, 2026
 • 
 min read
View all